What is CFN programming like?
affects personal finance. The goal of the
programming is to provide the customer with information that will
help them make better financial decisions. The stimulating topics
grab the customer’s attention and then direct it toward the sales
message that immediately follows.
High-powered commercials drive customers to a greater personal and financial commitment with the bank. A special commercial format called “soft ads” is non-intrusive but delivers a strong “call to action”. In the presence of 15-20 soft ads on every visit, customers are bathed in a blanket of positive sales messaging. The ads capture the thoughts and feelings of customers and create a financially receptive mood. The video ads are short, and deliver high visual interest with warm, captivating footage and soundtracks that entertain, sell, and direct customers to products they can take advantage of during their visit to the branch. The ads, their concepts, and their elements may also be used for broadcast, print and collateral material. The bank decides which products are to be advertised and CFN’s production team produces the commercials.
Counter productive solutions like regular TV are quick and easy but do the wrong job. Competitive ads and negative news can leave the wrong impression. Passive slide shows even on big screens get little or no attention and do nothing to drive sales or educate customers. TV is a powerful medium that can have a dynamic and profound effect on customers; the right choices will insure that the effect is positive.
It’s reported that customers get an average of 85% of their information and opinions from television. Nothing has a greater influence on what people do, think or buy than TV does. The psychological and subconscious impact of television is registered in growth, revenue, and customer retention. The “consumer-focused” television environment breeds a consciousness that welcomes new product offerings and financial opportunities.
The service is easily available over satellite, broadband or DVD. Programming is produced and sent to branches where it’s stored on a receiver/player that is similar to a TIVO box. A special graphics ticker is available at the bottom of the picture featuring current rates on mortgages, investment products, checking accounts, etc.
Designed To Be Budget Friendly
Priced for a high return on investment, the basic service begins at just a little more than a subscription to Cable TV and the receiver is around the cost of a home computer. Special leasing and financing plans are also available. The basic package is upgradeable with customer-activated play, video sales terminals and employee learning terminals. High quality production for custom product and branding commercials is discount priced from CFN.
During Start Up, each system is carefully planned with Facilities and IS departments. Commercials and branding announcements are written, produced and approved. Equipment is then installed and tested. Programming then follows with on-going evaluation to test effectiveness and operation. After the system is up and running the CFN teams provides support, service evaluation and maintenance. The entire system is designed to be user-friendly and maintenance free. New commercials and promotional messages are ordered by email and added automatically once approved.
The Advantages of CFN:
Simple to use and set up
Pays for itself
Maintenance free
Upgradeable and Scalable
No long term commitment
No other system like it
Multipurpose Solution
Hedge against competition
Removes obstacles to financial product
Handles common objections
Triggers impulse buying
Don’t Pass up this Sales Tool
The Network is affordably priced,
easy to set up and flexible enough to meet the needs of any size
institution. No other program anywhere can match the quality, value
and productivity of the CFN system. The self-
contained system is
completely independent of branch operations. It’s scalable,
upgradeable and custom designed for the individual needs of each
client. An “all in one” system will pay for itself and accelerate
branch marketing like no other system. CFN, technology, customer
satisfaction, and sales productivity blend to make this the best
time ever to begin programming your branches to sell and market like
never before. Call for a free consultation today.
Remember, CFN:
· Is a Powerful Sales Tool
· Builds Brand Awareness and Loyalty
· Adds Value and Improves Customer’s Experience
The Sales Development System
Consumer Financial News is part of Excelevision’s Sales Development System. This System uses CFN and the Professional Development Series (PDS) as tools for building a sales-based culture. PDS is a 52-week training series of ten-minute videos streamed over the Internet covering topics such as customer service, bank operations, selling skills, and bank products. When CFN and The Professional Development Series are used together in the everyday banking environment, a sales based culture is created, educating branch employees and customers. The overall result is a lift in sales for the financial institution.
Who makes CFN and what else do they do?
The Network producer, StagePost Studios, also offers financial institutions a complete array of additional production and design services for all types of marketing, learning and advertising media. It’s a full-service media and marketing firm dedicated to providing financial institutions with innovative communication strategy, sales initiatives and creative media. StagePost’s experience in television, niche marketing, gorilla strategies, grass roots techniques and direct marketing provide a rich vault of experience from which to draw. The 28-year-old media and marketing company is well known for high quality video content and technical design for integrated marketing and advertising campaigns. The company handles system design, content production, technical support, and network management.